[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.angelix.cz\/inovace-jsou-nezbytnou-soucasti-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.angelix.cz\/inovace-jsou-nezbytnou-soucasti-podnikani\/","headline":"Inovace jsou nezbytnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed","name":"Inovace jsou nezbytnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed","description":"V\u00a0prvn\u00ed \u0159ad\u011b je d\u016fle\u017eit\u00e9 vysv\u011btlit, co vlastn\u011b slovo inovace znamen\u00e1. Inovaci lze vysv\u011btlit jako jistou pozitivn\u00ed zm\u011bnu produktu, kterou spot\u0159ebitel vn\u00edm\u00e1 a rozezn\u00e1. Inovace m\u016f\u017ee prob\u00edhat formou zdokonalov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch produkt\u016f nebo v\u00fdvojem naprosto nov\u00fdch produkt\u016f. Vym\u00fd\u0161len\u00ed nov\u00fdch produkt\u016f je v\u0161ak neust\u00e1le slo\u017eit\u011bj\u0161\u00ed, proto\u017ee d\u011br na trhu st\u00e1le ub\u00fdv\u00e1. Nov\u00fd produkt je origin\u00e1ln\u00edm produktem, kter\u00fd firma […]","datePublished":"2017-11-24","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.angelix.cz\/author\/#Person","name":"","url":"https:\/\/www.angelix.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"angelix.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.angelix.cz\/wp-content\/uploads\/img_a305283_w2258_t1516795674.jpg","url":"https:\/\/www.angelix.cz\/wp-content\/uploads\/img_a305283_w2258_t1516795674.jpg","height":0,"width":0},"url":"https:\/\/www.angelix.cz\/inovace-jsou-nezbytnou-soucasti-podnikani\/","about":["Produkty"],"wordCount":398,"articleBody":"\tV\u00a0prvn\u00ed \u0159ad\u011b je d\u016fle\u017eit\u00e9 vysv\u011btlit, co vlastn\u011b slovo inovace znamen\u00e1. Inovaci lze vysv\u011btlit jako jistou pozitivn\u00ed zm\u011bnu produktu, kterou spot\u0159ebitel vn\u00edm\u00e1 a rozezn\u00e1. Inovace m\u016f\u017ee prob\u00edhat formou zdokonalov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch produkt\u016f nebo v\u00fdvojem naprosto nov\u00fdch produkt\u016f. Vym\u00fd\u0161len\u00ed nov\u00fdch produkt\u016f je v\u0161ak neust\u00e1le slo\u017eit\u011bj\u0161\u00ed, proto\u017ee d\u011br na trhu st\u00e1le ub\u00fdv\u00e1. Nov\u00fd produkt je origin\u00e1ln\u00edm produktem, kter\u00fd firma vyvine prost\u0159ednictv\u00edm vlastn\u00edho v\u00fdzkumu nebo v\u00fdvoje. Rozli\u0161ujeme 3 typy inovovan\u00fdch produkt\u016f \u2013\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nov\u00e9 v\u00fdrobky \u2013 jsou naprost\u00fdm objevem, jedn\u00e1 se o n\u011bco, co na trhu zat\u00edm nen\u00ed.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u00fdrobky, kter\u00e9 jsou zlep\u0161enou variantou st\u00e1vaj\u00edc\u00edch produkt\u016f.\t\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analogick\u00e9 v\u00fdrobky, kter\u00e9 roz\u0161i\u0159uj\u00ed sortiment st\u00e1vaj\u00edc\u00edch v\u00fdrobk\u016f o novou barvu, v\u016fni, p\u0159\u00edchu\u0165 \u010di velikost.\tV\u00fdvoj nov\u00fdch produkt\u016f prob\u00edh\u00e1 v\u00a0r\u00e1mci ur\u010dit\u00e9ho procesu, kter\u00fd by m\u011bl zahrnovat n\u00e1sleduj\u00edc\u00ed kroky \u20131) V\u00a0prvn\u00ed \u0159ad\u011b je pot\u0159eba hledat nov\u00e9 n\u00e1pady na inovace produkt\u016f. K\u00a0tomu je pot\u0159eba vypracovat anal\u00fdzu vlastnost\u00ed st\u00e1vaj\u00edc\u00edho produktu, na z\u00e1klad\u011b kter\u00e9 lze n\u00e1sledn\u011b vym\u00fd\u0161let jeho nov\u00e9 varianty. V\u00fdbornou metodou pro tuto \u010dinnost je tzv. brainstorming, v\u00a0r\u00e1mci kter\u00e9ho skupinka osob sd\u011bluje sv\u00e9 n\u00e1pady. Tato metoda je toti\u017e zalo\u017een\u00e1 na faktu, \u017ee v\u00edc hlav, v\u00edc v\u00ed.2)N\u00e1sledn\u011b je nutn\u00e9 n\u00e1pady posoudit a vy\u0159adit ty, kter\u00e9 nejsou realizovateln\u00e9. Zbyl\u00e9 n\u00e1pady je pot\u0159eba detailn\u011bji rozpracovat.3)Pot\u00e9 n\u00e1sleduje vytvo\u0159en\u00ed propracovan\u00e9 koncepce zva\u017eovan\u00e9ho inovovan\u00e9ho produktu, kterou je nutn\u00e9 ov\u011b\u0159it u potenci\u00e1ln\u00edch spot\u0159ebitel\u016f.4) Na z\u00e1klad\u011b ekonomick\u00e9 anal\u00fdzy je pot\u0159eba vyhodnotit potenci\u00e1ln\u00ed trh prost\u0159ednictv\u00edm zji\u0161t\u011bn\u00ed p\u0159edpokl\u00e1dan\u00e9ho prodeje, n\u00e1klad\u016f a zisku.5) Jestli\u017ee je my\u0161lenka i nad\u00e1le pova\u017eov\u00e1na za p\u0159ijatelnou, vyvine se prototyp, kter\u00fd je pot\u0159eba prost\u0159ednictv\u00edm v\u00fdrobkov\u00fdch a tr\u017en\u00edch test\u016f ov\u011b\u0159it.6) Posledn\u00ed f\u00e1ze zahrnuje uveden\u00ed nov\u00e9ho v\u00fdrobku na trh. Jedn\u00e1 se tedy o komercionalizaci v\u00fdrobku, kter\u00e1 zahrnuje zji\u0161t\u011bn\u00ed kdy, kde, komu a jak\u00fdm zp\u016fsobem bude v\u00fdrobek nab\u00edzen\u00fd.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Inovace jsou nezbytnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed","item":"https:\/\/www.angelix.cz\/inovace-jsou-nezbytnou-soucasti-podnikani\/#breadcrumbitem"}]}]