[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.angelix.cz\/jak-zjistit-efektivitu-vlastni-reklamy-na-googlu\/#Article","mainEntityOfPage":"https:\/\/www.angelix.cz\/jak-zjistit-efektivitu-vlastni-reklamy-na-googlu\/","headline":"Jak zjistit efektivitu vlastn\u00ed reklamy na Googlu","name":"Jak zjistit efektivitu vlastn\u00ed reklamy na Googlu","description":"Jestli\u017ee m\u00e1te reklamu na Googlu, m\u016f\u017eete si zjistit, zda je efektivn\u00ed. Zcela sami si m\u016f\u017eete zkontrolovat, kolik je kdy p\u0159\u00edstup\u016f na va\u0161\u00ed webovou str\u00e1nku, ani\u017e byste ovlivnili v\u00fdsledky reklamy va\u0161\u00edm vlastn\u00edm vyhled\u00e1v\u00e1n\u00edm na Googlu. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nejprve bychom si m\u011bli objasnit, pro\u010d nen\u00ed v\u016fbec dobr\u00e9 vyhled\u00e1vat si reklamn\u00ed texty sami ve vyhled\u00e1va\u010di. Google k tomu \u0159\u00edk\u00e1:Vyhled\u00e1v\u00e1te-li […]","datePublished":"2017-06-29","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.angelix.cz\/author\/#Person","name":"","url":"https:\/\/www.angelix.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"angelix.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.angelix.cz\/wp-content\/uploads\/img_a291459_w1749_t1504042079.jpg","url":"https:\/\/www.angelix.cz\/wp-content\/uploads\/img_a291459_w1749_t1504042079.jpg","height":0,"width":0},"url":"https:\/\/www.angelix.cz\/jak-zjistit-efektivitu-vlastni-reklamy-na-googlu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":383,"articleBody":"Jestli\u017ee m\u00e1te reklamu na Googlu, m\u016f\u017eete si zjistit, zda je efektivn\u00ed. Zcela sami si m\u016f\u017eete zkontrolovat, kolik je kdy p\u0159\u00edstup\u016f na va\u0161\u00ed webovou str\u00e1nku, ani\u017e byste ovlivnili v\u00fdsledky reklamy va\u0161\u00edm vlastn\u00edm vyhled\u00e1v\u00e1n\u00edm na Googlu.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nejprve bychom si m\u011bli objasnit, pro\u010d nen\u00ed v\u016fbec dobr\u00e9 vyhled\u00e1vat si reklamn\u00ed texty sami ve vyhled\u00e1va\u010di. Google k tomu \u0159\u00edk\u00e1:Vyhled\u00e1v\u00e1te-li v\u00fdrazy, kter\u00e9 spou\u0161t\u011bj\u00ed zobrazen\u00ed va\u0161\u00ed reklamy, zbyte\u010dn\u011b na\u010d\u00edt\u00e1te zobrazen\u00ed bez odpov\u00eddaj\u00edc\u00edch proklik\u016f. To m\u016f\u017ee sn\u00ed\u017eit m\u00edru prokliku a omezit frekvenci potenci\u00e1ln\u00edho zobrazov\u00e1n\u00ed reklamy.To znamen\u00e1, \u017ee vyhled\u00e1v\u00e1te-li sv\u00e9 reklamn\u00ed texty na Googlu, jako byste nastavovali Google, aby va\u0161i reklamu zobrazoval.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tedy, jak d\u00e1le \u0159\u00edk\u00e1 Google: Pokud budete vlastn\u00ed reklamy opakovan\u011b vyhled\u00e1vat ve vyhled\u00e1v\u00e1n\u00ed Google, ani\u017e byste na n\u011b klikali, mohou se tyto reklamy zcela p\u0159estat zobrazovat. Je tomu tak proto, \u017ee syst\u00e9m Google zastav\u00ed zobrazov\u00e1n\u00ed reklam, o nich\u017e se domn\u00edv\u00e1, \u017ee z\u016fst\u00e1vaj\u00ed bez odezvy.\tSledovac\u00ed k\u00f3dJak tedy m\u016f\u017eeme zjistit, kolik u\u017eivatel\u016f internetu na n\u00e1\u0161 web p\u0159i\u0161lo? Abychom to zjistili, je t\u0159eba u\u010dinit dva z\u00e1kladn\u00ed \u00fakony:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vlo\u017eit si na webovou str\u00e1nku k\u00f3d Google Analytics. Je toti\u017e mo\u017en\u00e9, nechat si od Googlu vygenerovat speci\u00e1ln\u00ed sledovac\u00ed k\u00f3d. Tento k\u00f3d potom vlo\u017e\u00edte za lom\u00edtko c\u00edlov\u00e9ho odkazu, kter\u00fd je v ka\u017ed\u00e9m va\u0161em reklamn\u00edm textu. Sledovac\u00ed k\u00f3d je dobr\u00e9 vlo\u017eit do jak\u00e9hokoliv odkazu na va\u0161e webov\u00e9 str\u00e1nky, kter\u00fd chcete detailn\u011b sledovat v Google Analytics.D\u00e1le si ur\u010dete, co je va\u0161\u00edm c\u00edlem. M\u016f\u017ee to b\u00fdt nap\u0159\u00edklad:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 dokon\u010den\u00ed objedn\u00e1vky\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 zhl\u00e9dnut\u00ed videa\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 odesl\u00e1n\u00ed formul\u00e1\u0159eTento \u00fakon potom nastav\u00edte v GA a uvid\u00edte, jak\u00e9 a v jak\u00e9m po\u010dtu kter\u00e9 p\u0159\u00edchody z placen\u00e9 reklamy vedly ke spln\u011bn\u00ed va\u0161ich \u00fakon\u016f. Tyto zji\u0161t\u011bn\u00e9 \u00fadaje v\u00e1m potom pomohou ke spo\u010d\u00edt\u00e1n\u00ed n\u00e1vratnosti va\u0161ich investic. To je jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch ukazatel\u016f ka\u017ed\u00e9ho podnik\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.6\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zjistit efektivitu vlastn\u00ed reklamy na Googlu","item":"https:\/\/www.angelix.cz\/jak-zjistit-efektivitu-vlastni-reklamy-na-googlu\/#breadcrumbitem"}]}]